The Brand Story

Abstract The Label was founded in February 2021 as a premium, female owned fashion brand. Our statement diamante pieces had great success on social media just three months after launch, leading to a large influx of orders and the establishment of our brand. We continue to grow daily.

Our Core Brand Beliefs

Quality always over quantity, always. In a culture of throw-away fashion we dare to be different, focusing on capsule collections featuring wearable yet premium styles designed to last throughout the seasons. We invest into high quality materials to manfacture our garments, luxury stretch satins, heavyweight jerseys and soft meshes characterise our brand.

Additionally, we demonstrate this core belief in our parternships, as we only work with a small number of trusted manufacturers. Our relationships with our suppliers are strong, so we can closesly monitor the ethics within our supply chain. We believe that transparency is not a choice, it is imperative.

Concerned with kindness. We are proud to be a cruelty free and vegan brand and we commit to never using any animal derived products such as feathers, fur or leathers as part of our designs. Compassion will always be in fashion.

Designed in house. This year and onwards, we promise to only launch styles designed in house by our founder in Yorkshire, England. We hand select our favourite exclusive designs, so we are extrordinarily passionate and proud of every collection. You will always stand out wearing Abstract The Label.



"Such an amazing small business with the best quality products! The owner is so lovely and provides excellent quick delivery, with good packaging. Would definitely recommend to anyone thinking of buying!"

Charlotte, UK - Via TrustPilot

"Ordered a few times and I’ve loved every item. The clothes are honestly such amazing quality for such a fair price. The owner of the brand is so lovely and understanding. I’ll be ordering more in the future."

Chloe, UK - Via TrustPilot

"I am pleased to say I received my package and just as the photos show it is great quality! I will most definitely shop again in the future!"

Jazlyn, US - Via TrustPilot